What is SMAC and why do businesses see a positive surge due to it?

Constant evolution of the Technology sector has given rise to four undeniably essential components, without which the digital era would come to a standstill. Abbreviated as SMAC, the four key components that have been revolutionizing businesses are Social, Mobile, Analytics and Cloud (SMAC). These factors have been regulating various small to Multi Billion enterprises towards a positive shade.

With the escalation of digital consumers, the need for every business to be online is at an all-time high. This resulting in competition, companies independent of their size and structure have embraced SMAC an essential.


‘Be where your customers are’ is a mantra that every business follows and which better place could a business be present rather than the social platform. With almost every digital consumer present on social media platforms, the essentiality of enterprises to be present there is optimum. People on social media are a bit more fore going and are able to witness the complete functioning of a business. They take decisions based on what people have reviewed them and talked about them on these platforms.

Though at large businesses have been seen to exploit these to just get in touch with the customers, many have witnessed success in the form of marketing. With advanced options to target the required set of audience that would benefit, more and more businesses have adapted social media marketing. The future of Social stands firm as one the key factors for businesses.


Mobile has replaced personal computers to be the largest renderer of digital content. Fitting right into the pockets of every individual, mobile has been proving to be of great significance. Smartphones and tablets are the fad and all activities performed over at home with a stationary personal computer can now be done at the ease of your fingers with a device that fits perfectly in your hand. From buying goods to researching for something, everything is right at your fingertips.

How could businesses not utilize this opportunity to take their products/services forward? With tech giants such as Google, Bing and Yahoo focusing more on mobile has given enough proof for business owners to focus largely at the mobile segment.


A well-functioning business is the one that captures and utilizes the information of both people and products. With data or information in hand, the reduction of cost, enhancing business, location based targeting and many such opportunities open up. Companies these days are solely relying on analytics data and targeting the required audience when promoting their products. This in turn results in great monetary benefits.

Analytics furthermore gives insights on the product/service that requires attention at the time of hour. Geographical locations, languages, type of content and many more insights can be gained that could be used to benefit a business.


Storage, retrieval, collaboration and sharing are some of the most vital ingredients when taking a business digital. They enable an environment that basically accepts the requirement of every digitalized business. Varied functionalities and the cost effective solution provided makes it easier.